Posts Tagged ‘Mobile Marketing’
Does Your Mobile Measure Up?
Posted by: Elyse Anderson on: July 13, 2010
Mobile marketing is relatively new to the marketing arena, but now that its growth and potential is being realized, the demand for measurement is increasing. It’s not just a fun add-on to interact with customers. It’s a serious medium brining in some serious bucks. So when it comes to analyzing the data, how do you [...]
Mobile Marketing: Can You Hear Me Now?
Posted by: Elyse Anderson on: July 12, 2010
Consumers are busy and on the go, so marketing messages have to adapt themselves to new media in order to keep up. Mobile marketing, messages received via a mobile device, include email, mobile Web, text messages (SMS and MMS), and branded applications. According to Nancy Pekala of the American Marketing Association, “Mobile adoption continues to [...]
