Posted by: Elyse Anderson on: June 28, 2010
What does the future hold for print media in marketing communications? Greg Wolfe, president of Circulation Specialists Inc., says “It seems pretty clear that more and more content will be delivered digitally in the future. It only makes sense. Why cut down trees and truck paper and printed magazines all over the country and the [...]
Posted by: Elyse Anderson on: June 27, 2010
Companies today are trying harder now more than ever to bring personality and approachability to their brands. Many brands are embracing new media in order to connect with consumers, create a sense of transparency, and build loyalty. One of the ways that companies can engage with consumers online is through blogs. According to a Fortune 500 [...]