Posts Tagged ‘digital’
Advertising Short Films: Engaging Movie-Goers and Consumers
Posted by: Elyse Anderson on: June 20, 2010
I’m sure you’ve all seen an advertising short film, whether on YouTube or during television programming. One of the most memorable short films that appeared in a shortened version on television was a 2004 advertisement for Chanel No. 5 starring Nicole Kidman. This Moulin Rouge inspired film cost a reported $10 million to make! Although [...]
YouTube Loves Minnesota Gurls
Posted by: Elyse Anderson on: June 16, 2010
In my exploration of digital media, I looked at mobile marketing, short films and streaming video. According to a 2007 comScore Video Metrix report, nearly 75 percent of U.S. Internet users watched an average of 158 minutes of online video per user during the month. Google sites topped the monthly rankings with both the most unique video streamers and [...]
