Digital Explorations

Posts Tagged ‘Consumer

Company Blogs: Do You Follow?

Posted by: Elyse Anderson on: June 27, 2010

Companies today are trying harder now more than ever to bring personality and approachability to their brands. Many brands are embracing new media in order to connect with consumers, create a sense of transparency, and build loyalty. One of the ways that companies can engage with consumers online is through blogs.  According to a Fortune 500 [...]

Is Your Favorite Search Engine Stacking the Deck?

Posted by: Elyse Anderson on: June 12, 2010

What’s your go-to search engine? Google? Bing? MSN? Yahoo? Ask? Whatever your preferences, you should know that some of these search services may be stacking the deck when it comes to results. How you may ask? By allowing companies to pay to have their Web site shown in search results. If you didn’t know that [...]


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