Posts Tagged ‘American Marketing Association’
Mobile Marketing: Can You Hear Me Now?
Posted by: Elyse Anderson on: July 12, 2010
Consumers are busy and on the go, so marketing messages have to adapt themselves to new media in order to keep up. Mobile marketing, messages received via a mobile device, include email, mobile Web, text messages (SMS and MMS), and branded applications. According to Nancy Pekala of the American Marketing Association, “Mobile adoption continues to [...]
Company Blogs: Do You Follow?
Posted by: Elyse Anderson on: June 27, 2010
Companies today are trying harder now more than ever to bring personality and approachability to their brands. Many brands are embracing new media in order to connect with consumers, create a sense of transparency, and build loyalty. One of the ways that companies can engage with consumers online is through blogs. According to a Fortune 500 [...]
