After being reintroduced to Twitter a few weeks ago, I’ve been using it more and more. I have to admit that I’m finding it to be a unique creature that has its purpose in the realm of social media. Much like how an RSS feed allows you to choose the content you want to hear about, Twitter provides a taste of all those things, with a little social interaction along with it.

Twitter gives me access to great articles from professionals in the field with pertinent industry news. Mashable (@mashable) is hands down the best tool for emerging media marketers. Not only is their content relevant, it’s also fun. Anyone who’s been to the Web site knows that. I followed a recent Tweet about 10 Cool Cable Management Solutions. What a perfect post for all those techies and digital media junkies who likely have a mess of cables keeping them connected to their favorite online content. Without Twitter, I never would have found this and other awesome posts. My personal favorite is their number two pick, the CableDrop, which looks like a notebook users dream.

Photo from Mashable.com

According to Mashable’s Amy-Mae Elliot “CableDrops hold onto your wires so when you unplug your gadget you won’t have to scramble before it drops down the back of your desk. It’s a simple concept, but if you stick these on your work station, you’ll soon wonder how you lived without them. In ‘bright’ or ‘muted’ shades, a set of six costs $9.95.” Check out their article and let me know which gadget you think are cool.

Additionally, it allows me to interact with my favorite brands, products, celebrities and show. From a marketer’s standpoint, I find it to be a great tool. Twitter gives you the ability to connect with consumers and give them additional insight into who your brand is and what’s going on. It gives them a personality that consumers want to read about and builds buzz for upcoming events and products. Twitter also brings fans closer to celebrities and public figured, which in turn builds trust and loyalty. You can sent a direct message to whomever and likely get a response. Very cool.

As for socializing with friends a la Facebook on Twitter, I think not. It’s not a place (unless you’re a celebrity) to tell people what you’re doing. Because no one really cares (They probably don’t care on Facebook either). For users and marketers, it’s a place for sharing content, engaging audiences and building connections. I think I’ll give this Twitter thing a little while longer.